--- title: App Store Description Generator url: https://tools.usappteam.com/tools/app-store-description-generator/ date: 2026-08-31 --- # App Store Description Generator Writes App Store Connect and Google Play Console copy — an iOS subtitle, promotional text, description and keywords field, plus a Google Play short and full description — from your app's name, what it does, and a short feature list. It runs entirely in the browser, needs no signup, and stores nothing. ## How to use it 1. Enter your **app name** and **what it does**, phrased as an instruction ("track expenses and see where money goes"), not a full sentence ("it tracks your expenses"). 2. Pick a **category** and, optionally, describe **who it's for** — this sharpens the wording. 3. List up to six real **features**. Each one becomes a bullet in both descriptions and a candidate keyword. 4. Choose a **tone** (Professional, Friendly, Bold) and a **call to action**. 5. Read the six generated fields, copy whichever ones you need, and press **Shuffle wording** if you want a second, differently-phrased draft from the same inputs. ## How the six fields differ, and why Apple and Google rank apps using different signals, and a generator that writes one block of text and pastes it into every box gets both wrong. This tool writes each field for the mechanism that actually reads it: - **Subtitle (30 characters).** Sits under the app name in search results and the product page. It only changes with a new app version, so it's built from your strongest feature or the pitch itself — something durable, not time-sensitive. - **Promotional text (170 characters).** Sits above the description and can be edited any time without a new build or App Review, which makes it the field for anything that changes often (a sale, a new feature, a seasonal message). The generator seeds it from your tone's opening line plus your first feature. - **Description (up to 4,000 characters).** Apple's search algorithm does **not** index this field — it's written for the human reading the product page after they've already found you. It opens with a tone-appropriate hook, lists your features as bullets, and closes with your call to action. - **Keywords field (100 characters).** This is where iOS search ranking actually comes from — a field shoppers never see. It's comma-separated with **no spaces after each comma**, which is a real ASO trick, not a formatting error: Apple counts every character, and a space wastes one that could hold part of another term. The generator also drops any word already in your app name or category, since Apple already indexes those separately and repeating them wastes the character budget on nothing new. - **Google Play short description (80 characters).** The line shown before "read more" in search and on the store listing. Built as `App name: what it does`, so the name and the core benefit both land inside the visible 80 characters. - **Google Play full description (up to 4,000 characters).** Unlike iOS, **Google Play has no separate keywords field** — Google's algorithm indexes this text directly. So the Android copy opens by naming the category and the core benefit together near the top, on purpose, rather than leading with a stylistic hook the way the iOS description does. ## Where the wording comes from Every field is built from templates, not a black-box model, so the same inputs always produce the same draft — and "Shuffle wording" swaps in a second built-in phrasing for the same facts rather than generating something unpredictable. Three tones (Professional, Friendly, Bold) each carry their own opening line, feature lead-in, and closing line; your app name, pitch, audience and features are slotted into whichever tone you pick. The keywords field additionally pulls meaningful words out of your pitch and feature list — filtering out common stopwords, anything already in your app name, and duplicates — and appends them to a curated set of category-relevant terms until the 100-character budget runs out. ## What this can't do for you This is a strong first draft, not a submission-ready listing. It has no way to verify a claim you make, check whether a competitor already owns a phrase, or catch a trademark conflict — read every field before it goes anywhere near App Store Connect or the Google Play Console, and adjust anything that doesn't sound like your actual app. Neither store rewards keyword stuffing; if a generated field reads as a list of terms rather than a sentence, trim it back. ## Questions **Why does the iOS description look different from the Google Play one?** Apple has a dedicated 100-character Keywords field that never appears to users, so the App Store description can stay written for humans. Google Play has no keywords field — it indexes the description text itself — so the Android copy repeats the category and core benefit near the top, where Google's algorithm weighs it most. **What's the difference between the Subtitle and Promotional Text on iOS?** The Subtitle only updates with a new app version; Promotional Text can be edited any time, even between reviews, without submitting a build — use it for anything time-sensitive. **How should I fill in the Keywords field?** Comma-separated, no spaces after each comma, and skip any word already in your app name or category since Apple indexes those separately. **Can I paste this straight into App Store Connect or Google Play?** You can, but read it first. It's a strong draft built from what you typed — it can't verify facts, check trademarks, or know if a claim is accurate. **Is anything I type sent anywhere?** No. The whole thing is JavaScript running in your browser. Nothing is uploaded, nothing is saved, and closing the tab erases it. **What if I don't like the wording?** Press "Shuffle wording" for a second honest draft from the same tone and inputs — a different opening and closing line, not a random rewrite. ## About US APP Team US APP Team builds custom iOS and Android apps for a fixed price, from one codebase to both stores. Once your app is ready to list, start a brief at https://usappteam.com/app-brief