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Free Tools App Revenue Calculator

App Revenue Calculator

Model what your app actually earns after churn and the app store's cut - free, instant, no email.

Most app revenue calculators multiply downloads by price and call it a projection. That number is always wrong, usually by a lot, because it ignores the two things that decide what actually reaches your bank account: subscribers cancel, and the store takes a cut before you see a cent.

This one models both. Subscriptions accumulate month over month and churn away at the rate you set, which is why a subscription business flattens out at a ceiling instead of growing forever. The store commission comes off the top. Ad revenue is handled separately, because Apple and Google do not take a share of what a third-party ad network pays you.

Everything runs in your browser. Nothing is uploaded, nothing is stored, and there is no email box anywhere on this page.

Runs entirely in your browser. Nothing is uploaded, nothing is stored, and there is no email box on this page. Close the tab and it is gone.
01 How does the app make money?
02 Reach

Two to five percent is typical for a consumer subscription app. Be honest here - it moves the answer more than price does.

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03 Price

Five to eight percent is a healthy consumer app. Above fifteen and the ceiling arrives fast.

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04 Store commission

Apple and Google both charge a reduced rate to smaller developers: fifteen percent on the first million dollars of earnings a year, thirty percent above it. Google applies the reduced rate to subscriptions regardless.

What this deliberately does not include

  • Marketing and user-acquisition spend - the downloads above are assumed, not bought.
  • Free trials that never convert, refunds, and chargebacks.
  • Taxes, and any payment processing outside the app stores.
  • Your own hosting, support and maintenance costs.

This is revenue, not profit. It answers "what could this app earn", not "what will I keep".

Watch: how to use this tool

How to use it

  1. Pick how the app makes money: subscription, one-time purchase, or free with ads.
  2. Enter the new downloads you expect in a typical month.
  3. Set the share of those downloads that actually pay, and your price.
  4. For subscriptions, set monthly churn - the share of paying users who cancel each month.
  5. Choose your store commission tier, then read the 12-month projection and the steady-state ceiling.

Questions

Why is my revenue lower here than in other calculators?
Because this one subtracts the store commission and lets subscribers cancel. A calculator that multiplies downloads by price is showing you gross revenue for a world where nobody ever unsubscribes. The gap between those two numbers is the whole point of this tool.
What commission do Apple and Google actually take?
Both run a reduced tier for smaller developers: 15 percent on the first million dollars of earnings per year, and 30 percent above that. Google applies the 15 percent rate to subscription revenue regardless of the threshold. Pick the tier that matches your situation - if you are launching, it is almost certainly the 15 percent one.
Why does the subscriber count stop growing?
Because churn compounds against a bigger base every month. If you add 100 subscribers a month and lose 5 percent of them, growth stops at 2,000 - the point where 5 percent of your base equals the 100 you are adding. Halving churn doubles that ceiling, which is why retention work usually beats acquisition spend.
Do the stores take a cut of ad revenue?
No. Apple and Google take a commission on in-app purchases and subscriptions processed through their billing systems. Money an ad network pays you for impressions is not an in-app purchase, so it arrives whole. That is why the ads model in this calculator shows no store deduction.
What is not included in these numbers?
Marketing and user acquisition spend, refunds and chargebacks, free trials that never convert, payment processing outside the stores, taxes, and your own hosting and maintenance costs. This is revenue, not profit, and it assumes the downloads you typed in actually arrive.
Is any of this stored or sent anywhere?
No. The whole calculation is JavaScript running in your browser. Nothing is uploaded, nothing is saved, and closing the tab erases it.

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